As the fake shoe industry has exploded in recent years, so has the practice of retailers selling counterfeit products.
But does WSS sell fake shoes? What are WSS Policies and procedures when it comes to counterfeits?
How do they perform their authentication procedures? Where do they source their Products From?
I have decided to write this post to help you answer these and other questions so that you can have a clear picture of who WSS really are. So, lets get started in to our today’s post!
What is WSS
WSS is a national retail chain of shoe stores headquartered in Los Angeles, California, with over 92 stores across the United States.
Founded by Eric Alon in 1984, the company specializes in selling shoes at deep discounts and through door-to-door delivery.
Under Alon’s leadership, WSS has become one of the largest specialty retailers of footwear in the country.
The company has also developed a strong online presence, with over 60% of sales occurring online as of 2016.
Beyond its direct-to-consumer strategy, WSS has also been active in developing partnerships with other shoe retailers and brands.
In 2015, WSS partnered with Nike to launch a line of Nike SB sneakers exclusively at WSS stores.
The company’s signature products include basketball shoes, running shoes, soccer cleats, and tennis racquets from various reputable brands such as Nike, Adidas, Puma, Asics, New Balance, Under Armour, and more.
As of 2022, WSS operates subsidiaries of Footlocker.
Does WSS Sell Fake Shoes in 2022?
WSS is one of the most popular sporting goods stores in the world, selling everything from sports fashion to outdoor footwear and apparel. So does WSS sell fake shoes? The short answer is no.
All of the shoes that are sold at WSS are authentic and brand new. In addition, WSS’ policies and procedures are strict when it comes to fake products.
The company’s customer service department investigates all of the complaints that are brought in by customers.
If a counterfeit pair of shoes is discovered, the customer service team will contact the retailer selling the knockoff products.
To reaffirm their policies against counterfeit goods, WSS may remove the seller from the list of authorized retailers.
However, this rarely happens as WSS does not sell knockoffs of any of its products. The company has an extremely high standard for the products that it sells.
It screens all legal merchandise, which makes it very difficult for a fake pair of sneakers to find it’s way on their list in their stores.
If it happens that you buy a counterfeited pair of speakers, their customer service responds quickly and decisively by offering either a refund or an exchange for the product depending on your preferences.
WSS is also a very active member of the USA’s anti-counterfeiting collective. The company has joined forces with other retailers to help fight the growing problem of counterfeit products in the US.
WSS is also a member of the Global Anti-Counterfeiting Network, an international coalition of retailers and law enforcement agencies that works to stop the sale of counterfeit products.
The group’s goal is to protect consumers from fraudulent merchandise. WSS also has a very active online presence and also hosts an online forum where users can discuss their shopping experiences with other consumers.
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WSS Policies and Procedures For Counterfeits
WSS affirms that their success is deeply rooted in their approach toward strengthening their technology and policies which helps them to effectively protect brands intellectual property rights and trademarks.
This is achieved through coherent cooperation between WSS platform and various brand merchants across the globe.
As a result, the platform enforces a “One Strike And You’re Out” policy which prohibits a retailer from action against their contract agreement with WSS.
As a result, If an individual is caught selling counterfeit goods in the platform, they will be immediately removed from the store and blacklisted.
This “zero tolerance” approach has helped WSS to develop a robust prevention intellectual property infringement which is a precedent and modus operandi for their business operations.
In addition, WSS business model helps to promote strict adherence to quality specifications for all inventories in their stores.
To start with, WSS only works with reputable suppliers. In addition all inventories must pass through their warehouses for quality check-up.
The warehouses are fitted throughout WSS supply chains where various technologies are used to check for quality of the product.
By managing their supply chain from the start to the end, WSS is able to maintain high level of quality compliance for their merchandise.
Finally, WSS has a strict entry threshold where retailers have to pass through an audit process before they are approved to sell through the platform.
One of the requirements is an endorsement/ recommendation from the brand manufacturer for all retailers. In addition, sellers are required to pay a quality deposit and sig a quality commitment letter as well.
WSS would then review all the compliance documents, trademarks, and brand authorization to ensure that counterfeit products or sellers does not enter the platform.
WSS Authentication Procedures
To protect its customers and maintain the authenticity of its product, WSS utilizes a variety of authentication methods including background checks, serial numbers, and physical examination before adding them in to their stores.
At the moment, WSS uses physical examination technique only. This involves taking a picture of the sneaker and then having it analyzed by a third-party expert to determine if it is genuine or counterfeit.
In addition to protecting customers from counterfeit sneakers, these methods also help ensure that only genuine sneakers are being resold on WSS.
If the sneakers pass the authenticity procedures, they are added in Flight Club website and displayed in one of their 92 physical stores worldwide.
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How Can You Tell Real Jordans From Fake?
You may have seen someone wearing a pair of fake Jordans, and you weren’t sure if they were real or not.
If you’re ever in doubt about the authenticity of a pair of Jordans, here are some tips to help you tell the difference.
First, always check for an official manufacturing sticker on the side of the shoe. This will let you know that the shoes are genuine and have been made by Jordan Brand.
Second, look for the style name of the shoe on the tag. The style name is typically printed in bold lettering on the tag near the ankle area.
Make sure to check this information against what is written on your shoes before purchasing them.
Another way to determine if a pair of Jordans are fake is to look at their construction.
Most real Jordans are made with a unique air- cushioning unit in the heel which gives them their trademark bounce.
If you find knock-offs that do not have this air-cushioning unit, then they are probably fake.
Additionally, real Jordans often have a more premium look compared to knock-offs which can be easily detected.
Finally, if the shoe has any blemishes or damage, it’s most likely not an original release.
What Does WSS Sell?
WSS is a multichannel retailer of branded sports and casual wear. The company sells clothing, footwear, and accessories for men, women, and children.
WSS carries a wide variety of brands including Nike, Adidas, Puma, Asics, New Balance, Under Armour, and more.
WSS also sells a wide range of clothing for men, women, and children.
In addition to its brick-and-mortar stores, WSS operates online stores with a worldwide shipping to countries such as United Kingdom, Ireland, Italy, Spain, Sweden, Denmark, Norway, Finland, Belgium/Luxembourg/The Netherlands and Germany.
How long do you have to return WSS?
If you are unhappy with an item you have purchased from WSS, you have 14 days from the date of purchase to return it for a refund. If the item is defective, you have 28 days to exchange it for another product.
When it comes to returning an item to WSS, their return policy states that you have 14 days to return the product and receive a refund.
However, if you would like to exchange the product for something else, you are allowed to do so within 28 days of receiving the product.
Unfortunately, there are some exclusions on this policy- for example, any products that have been used or worn are not eligible for a refund or exchange.
In addition, any products that have been damaged or tampered with are also not eligible for a refund or exchange.
If you have any questions about returning or exchanging an item from WSS, you can contact their contact customer service.
Conclusion: Does WSS Sell Fake Shoes?
The short answer is no. All of the shoes that are sold at WSS are authentic and brand new. In addition, WSS’ policies and procedures are strict when it comes to fake products.
The company’s customer service department investigates all of the complaints that are brought in by customers.
If a counterfeit product is discovered, WSS remove the seller from the list of authorized retailers.
The company has an extremely high standard for the products that it sells.
It screens all legal merchandise throughout their supply chain, which makes it very difficult for a fake pair of sneakers to find its way in their stores.
If it happens that you buy a counterfeited pair of speakers, their customer service responds quickly and decisively by offering either a refund or an exchange for the product depending on your preferences.
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